The main and most important thing that Dr. John Manzella does before starting to define the marketing plan for your clinic is to conduct a thorough analysis of it in which you pay special attention to the market situation in which it is located. , what are the opportunities offered by your market niche, and, of course, carry out a good analysis of your competition.
Once you have carried out this analysis, the next step is to mark the objectives you want to achieve with the marketing strategy. It is very important that these objectives are specific, measurable, achievable, relevant, and planned over time.
People cannot identify problems and see beyond day-to-day operations with shop myopia. For this reason, Dr John Manzella also provides the company with new knowledge and useful tools that generate competitive advantages, as well as tangible and feasible solutions to their problems that are reasonable in time and cost.
Provide your company with good health
Like a human being, the company has similar characteristics to a living organism. To understand it better, we must imagine the company as capable of thinking and acting based on its personality, just as we try to eat healthily, exercise, and go to the doctor to have good health.
At this time, the company needs a medical consultation, that is, a business consultancy from Dr. John Manzella. Through the indications of the consultant, the company will be able to enjoy good health, increasing its productivity, efficiency, and working conditions. The advantage of business consulting is that it gives the company a fresh perspective since, in most cases, its leaders develop the famous shop floor myopia.
Carry out an analysis in each area of the company
Dr. John Manzella is responsible for collecting and analyzing all available information about the company, for example, its way of working and its finances. During this process, he also interviews the employees and managers of his client’s company. He may work collaboratively with others outside the company, including research specialists, company prospects, accountants, and lawyers.